Private sale currently under way!
Register now
for updates.

WOM Token

Bringing the power and reach of word of mouth to the blockchain

Subscribe for updates

as seen on:

What is WOM?

The WOM Token

WOM stands for "word of mouth"-the most powerful and effective form of marketing. The WOM Token connects brands with fans and rewards word-of-mouth recommendations.

LightpaperBusiness Deck

The Next Generation of Marketing

Without mechanisms to measure these micro interactions, word-of-mouth recommendations have largely remained untracked and unrewarded. Until now.

We are introducing the WOM Token to record, track and reward word-of-mouth recommendations on the blockchain, creating a simpler, smarter and more transparent form of marketing for everyone.

Why the WOM Token works:

Recommendations are more powerful than advertisements

People making recommendations are fairly rewarded

Customers are better at creating marketing content than brands 

How WOM Works

The WOM Token is building an ecosystem for all content creators, consumers, curators, publishers, and brands and is not limited to any one company, app, or entity.

The YEAY App will be the first partner of the WOM Token with many more partners to follow!

YEAY: The First Adopter

To kick-start the process, WOM is partnering with YEAY, a fun, easy, and smart mobile video commerce platform. Launched in 2017, the YEAY app has a global network of creative, active, and predominantly GenZ and Millennial users. This makes YEAY the ideal platform to discover the power and flexibility of the WOM Token.

Read moreFind out more


registred users






GenZ users

Token Sale

In order to fund the development of the WOM Protocol and its Ecosystem, WOM Token Ltd. will hold a Dutch auction. The auction cap is $350 million in ETH and will decrease over time until the number of contributions reaches the current effective cap. The sale ends when the total contributions reach the current effective cap or at the end of 15 days, whichever is first.

Read more about the
Dutch auction

1,000,000,000 total WOM Tokens created
350,000,000 sold in private and auction sales
Dutch auction dates: TBA (Q4 2018)


The Roadshow Schedule

Executive team

Melanie Mohr


Melanie Mohr is a Berlin-based digital media entrepreneur with 20 years of experience in editorial strategy, content creation, digital marketing and mobile applications. In 2016 she founded YEAY - the leading video m-commerce platform providing GenZ with a space to share and shop. In 2018 she became the founder and CEO of WOM Token Ltd., the blockchain company helping brands tap into peer-to-peer recommendations.

Ben Hochberg


Ben Hochberg is a technologist focused on the mobile space. He has developed mobile products and platforms for companies and startups in the US (The Lathe, KPCC,, TipGenie) and Germany (Apollo, joiz, YEAY). Ben has also pursued independent research projects in diverse disciplines including music, blockchain and tangle applications, sound design, and cyber security.

Clemens Riedel


Clemens Riedl has more than 20 years' experience as a senior executive in some of the largest media and online properties in Germany, including CEO of Germany's largest social network: studiVZ, with more than 19 million members. He has also founded and invested in numerous digital startups with four successful exits over 100 million Euros.

Oliver Grigoleit


Oliver Grigoleit has been a CFO in the online industry for more than 7 years. While at Zalando Operations, he built the finance and HR departments and successfully secured significant government grants for the Zalando logistics companies. He was also an assistant professor at FOM University, where he focused on setting up and restructuring startups.

Lukasz Belza

Executive Counsel

Lukasz Belza is a hands-on lawyer with more than 13 years of professional experience. He is an entrepreneur at heart and has been with YEAY since the very beginning. He earned his merits as Head of Legal at, Director of Legal at Warner Music, and legal counsel for StudiVZ and MCDonald's Corporation.

Stefan Schulz

Executive Marketing Advisor

Stefan Schulz is a digital media, entertainment, and technology executive with 20 years' experience in commercial and consumer marketing. He is an expert in mobile transformation, licensing, and engagement strategies, previously serving as an Executive Board Member at both Vivendi and Universal Music Group. Additionally, he was the Co-Founder and CEO of WATCHEVER Group, a formerly-leading OTT video subscription service.

WOM Core Team

Daniel Wingen

Economics Designer

Daniel is a cryptopreneur and token engineer and founded BlockKeeper, the most secure and privacy-oriented app for managing crypto assets.

Connor Howe

Lead Blockchain
Developer Consultant

Connor has built dApps for academic and commercial entities and published one of the first UK academic papers about Ethereum Blockchain.

Magomet Tsanajev


Mago has been an active part of the crypto community for more than 3 years. WOM Token is his second crypto token project.

Stefanie Von Jan


Stefanie is an experienced entrepreneur and blockchain researcher and founded a decentralized social startup for cross-border collaboration.

Vivienne Rudcenko


Vivienne has more than ten years’ experience in PR and marketing, working for global and boutique London marketing communications agencies.

Jeremy Lindström

Business Development

Jeremy is a tech entrepreneur helping startups develop business plans and market entry strategies. He has an MBA from Oxford University.

Emily Rees

Global Partnerships

Emily is a sales and PR communications specialist with a background in luxury goods and fashion in Sydney, Paris, and Berlin.

Claire Stachniewska


Claire has experience in digital advertising, B2B sales, content marketing, and PR, in the fashion, music, and tech industries.

Lára Phillips

Social Media Manager

Lára studied communications and has since worked for US multinationals and European startups such as Walt Disney and Littelfuse.

WOM Advisors

Björn Wagner

Parity Technologies

Björn Wagner is a co-founder of Parity Technologies, the world’s leading blockchain technology provider. Currently serving as Chief Commercial Officer, Björn is driving the company’s commercialization and product strategy. He is an engineer by training and has a deep understanding of technologies and applications in the fields of decentralized web software protocols.

Hartej Sawhney

Co-founder & President,

Hartej is the Co-founder and President of Hosho, protecting investments and providing multiple smart contract services including technical auditing. Hartej has been a leader in the Fintech & Blockchain industry for 5+ years. He is the founder of Tenth Gate and acts as an advisor to Pink Sky Capital,, and, LEXIT, Crowd Machine.

Samson Lee

Founder & CEO,

Founder & CEO of CoinStreet, Founding Chairman of Belt & Road TechFin Association, Co-founder of the Blockchain Centre of Hong Kong, Co-Founder of Ethereum south China community; Chief Crypto-economic Consultant of Gibraltar Blockchain Exchange, board advisor of, Asia President of Next.TV Inc. and Chairman of STM Digital Group.

Christopher Emms

MP, Decentralised Ventures &
CEO, TokenKey

Christopher Emms is a serial entrepreneur with extensive experience working with startups and ventures. He has worked in senior roles for some of Europe’s most exciting technology and blockchain startups across the UK and Berlin, particularly within the Fintech space. Christopher advises businesses on blockchain ecosystems, regulatory requirements, whitepaper structuring and appraisals, business plans, token design, and architecture.

Richard Wang

Partner, Draper Dragon Fund

Richard Wang is a Blockchain Advisor and partner at DraperDragon Fund. He has over 20 years of business development, technical marketing, and sales management experience in the technology space. Prior to DFJ Dragon Fund, Richard served as QunZhong E-Commerce’s CEO and successfully opened up the market, while developing the franchise channel.

Adrian Wons

Head of ICO Competence Center,
Ernst & Young

Adrian Wons is leading the ICO Competence Center for EY in Berlin. He was involved in several ICO projects in Germany and is author of the book “Initial Coin Offering” published by SpringerGabler. He holds an M.Sc. in Mechanical Engineering.

Sasha Borovik

Triple Door

Sasha Borovik is a Harvard Law graduate and international attorney and entrepreneur. He has lead the legal and growth strategies for tech companies such as Microsoft and Akamai and handled major technology deals with NATO, UN, the EC, Red Cross, and European Space Agency. Since his early days at Microsoft, he has developed expertise in decentralized communities, crypto-economics, and blockchain law.

Jan Denecke

Wenn Digital & KodakOne

Jan brings 10+ years of experience as a copyright lawyer and is the founding partner of the law firm Denecke, Priess & Partner. In 2017, Jan and his partners founded WENN Digital. The company is developing KodakCoin and the KodakOne Platform as a payment solution for the Image Industry.

Michael Spencer

Blockchain Marketing

Michael Spencer is a marketing consultant and one of the most active blockchain writers on Medium. With a significant interest in both generational trends, retail & mobile trends, as well as blockchain and crypto innovation, Michael writes frequently about the new consumer. With UGC and decentralization happening, it’s only a matter of time before worlds collide.

Ayelet Noff

Blonde 2.0

Richard Wang is a Blockchain Advisor and partner at DraperDragon Fund. He has over 20 years of business development, technical marketing, and sales management experience in the technology space. Prior to DFJ Dragon Fund, Richard served as QunZhong E-Commerce’s CEO and successfully opened up the market, while developing the franchise channel.

Timothy Armoo


Tim is the 23-year-old CEO of Fanbytes, a video influencer company helping the world's largest brands like Universal, Warner, and Apple Music reach Gen Z on Snapchat and Instagram. Fanbytes is Tim's 3rd company. He started his second company at age 17 which sold to a media company in 11 months.

Derrick Gomez

Board Member,
Optix Group

Derrick Gomez develops data-driven content marketing for major brands such as: American Express, XBOX, New Era, Yves Saint Laurent, NY Times, L'Oreal, and MTV. He develops cryptocurrency strategy, marketing, and asset management solutions for ICOs and crypto funds. He is an alumni of Cornell University, Choate Rosemary Hall, and a Yale University YEI fellow.

Kwasi Asare

Fighter Interactive Inc.

Kwasi started his career as an investment banker at Citigroup. He eventually became the New Media Director for Sean "Diddy" Combs' Bad Boy Entertainment and subsequently executed global marketing and business development campaigns for: Prince, Pharrell, Outkast, Google, Diageo, Sony Music, Apple, Universal Music, and Warner Music.

Alemsah Ozturk


Alemsah Ozturk started his first agency when he was 20 years old. He has since founded 4 agencies, 4 startups, and helped more than 20 entrepreneurs succeed with their startups. His current agency 4129 was acquired by WPP and transformed into a full service agency. He is very active in the Blockchain scene helping startups with their marketing efforts.

Follow us

In the press

Subscribe to our email list to receive news and updates.

Awesome! Your submission has been received! 🚀
Oops! Something went wrong while submitting the form.

To inquire about the WOM Token private sale and for general inquiries, please contact: